We are hiring | Ecommerce Trading Manager

SHRED THREAD // 13th May 2019

13th May 2019

We are hiring!

We are looking for an experienced and dedicated Ecommerce Trading Manager to join us in our Manchester office. As the brand continues to grow, this is a very exciting time to join the team. If you are interested, please send a CV and covering letter detailing why you are suitable for the role to digital@planksclothing.com.

Job Title: Ecommerce Trading Manager

Reports to: Managing Director

Location: Manchester

Hours: TBC

Salary: Competitive

Overview

Working to support a small senior team to achieve ambitious targets through a “can-do approach” in a modern, innovative and success orientated culture. This is a fantastic opportunity to develop within a fast-growing brand.
The Ecommerce Trading Manager is responsible for Planks Clothing’s digital sales channel which includes its own websites under the planksclothing domain, relevant 3rd party marketplaces such as Amazon or eBay and any other digital trading spaces owned and operated Planks Clothing. The key objective is to achieve sales targets with an optimised spend to meet or beat budgets. The job holder will be responsible for ensuring the success of the brand’s digital presence.

Role

Including but not limited to:

  • Managing ecommerce trading to ensure KPIs are regularly monitored and worked to, and that targets are met and reporting activity to the Board
  • P&L accountability for ecommerce channel including sales forecasting and budget planning for all departmental spend. Develop yearly plan, signed off by Managing Director. Control marketing/operational budgets to achieve the profit goal. Monthly updates on spend vs. plan
  • Own the digital development roadmap
  • Own the Digital Marketing strategy and have demonstrable experience in PPC, Social and Email marketing
  • Own the business’s acquisition and retention strategies
  • Oversee the day-to-day operation of ecommerce trading and liaise with associated departments as required
  • Work with wider team on the marketing calendar and strategy, including owning the commercial calendar (kept up-to-date regularly)
  • Work with Graphic Design and Content colleagues to ensure the site is working as effectively as possible on a “business as usual” basis and on larger projects to improve overall usability and profitability
  • Regular analysis of KPIs and creating action plans from gained insights
  • Taking the brand strategy and effectively leading the interpretation of it in the online space
  • Ensuring all online trading communications remain on brand whilst also being highly commercial, including regularly reviewing company creative and copy used in ads and social media to ensure branding and commerciality are correctly balanced
  • Building a high quality customer database and use effectively to increase sales and brand loyalty
  • Be the consumer champion via ecommerce – regularly bring product and consumer insights to the wider team that have a meaningful impact on the future direction of the business
  • Timely reviews of key activity, identifying learnings – is the expert on digital data/insights
  • Work well with the wholesale channel and help promote Planks Clothing as a brand across all digital channels
  • Over-time, is the driver for 3rd party marketplace sales activity
  • Helping out with ad hoc projects as required

Person Specification

Must have:

  • 3+ year of digital/ecommerce experience
  • Strong written and analytical skills
  • A passion for skiing or snowboarding and the outdoors
  • Ability to see things through
  • Commercial eye – and strong feel for numbers analytics/P&L
  • Team player – across multiple sites
  • Ability to work across departments
  • Entrepreneurial – maximises our event sponsorship, spots meaningful trading opportunities and follows through

Should have:

  • Good web aesthetic – demonstrable creativity and usability
  • Multi-tasker with a keen eye for detail and works well to deadlines
  • Proactive self-starter
  • Multi-channel business experience
  • Experience managing external teams and agencies

Like to have:

  • Experience in ski/outdoor/sports apparel sector
  • International (multi-lingual/multi-currency) website management experience

Closing date: 23 May 2019

Interview date: 31 May 2019

Contact: digital@planksclothing.com

Benefits: TBC

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