invest in the future of skiing.

Join us on our journey as we bring distinctively designed, technically innovative outerwear and unique brand experiences to our growing community of skiers worldwide. We believe that enjoyment and a sense of adventure – together with a steadfast commitment to the earth - should be evident in everything we produce.

We will soon be opening a new investment round to fuel the brand’s continued growth.

As well as receiving the shares for your investment, investors will also benefit from a range of fantastic rewards, based on the level of investment.

Join us on our journey as we bring distinctively designed, technically innovative outerwear and unique brand experiences to our growing community of skiers worldwide. We believe that enjoyment and a sense of adventure – together with a steadfast commitment to the earth - should be evident in everything we produce.

We will soon be opening a new investment round to fuel the brand’s continued growth.

As well as receiving the shares for your investment, investors will also benefit from a range of fantastic rewards, based on the level of investment.

Your pledge amount is purely an indication of interest and does not constitute any financial obligation or commitment. Investments of this nature carry risks to your capital. Please Invest Aware.

our journey so far.

Planks has come a long way since its humble beginnings, selling screen-printed Tees from the boot of Jim’s car. It’s now an internationally recognised outerwear brand with strong values, backed by a growing community of skiers.  

  • A British skiwear brand founded by ex-professional skier, Jim Adlington in 2008. 
  • Historical growth of 40% YoY for 3 consecutive years (pre-COVID 2016-2019).
  • Global ecommerce sales to 46 countries in last 12 months. 
  • Database of 37,000 growing 35% YoY.
  • Working internationally with key digital retailers, including ASOS, Surfdome and EVO. 
  • Extensive use of organic and recycled fabrics using REPREVE®, bluesign® approved fabrics - 1.5m plastic bottles recycled to date. 
  • An official kit supplier to GB Snowsport and sponsor of James 'Woodsy' Woods. 

Your pledge amount is purely an indication of interest and does not constitute any financial obligation or commitment. Investments of this nature carry risks to your capital. Please Invest Aware.

Your pledge amount is purely an indication of interest and does not constitute any financial obligation or commitment. Investments of this nature carry risks to your capital. Please Invest Aware.

our journey so far.

Planks has come a long way since its humble beginnings, selling screen-printed Tees from the boot of Jim’s car. It’s now an internationally recognised outerwear brand with strong values, backed by a growing community of skiers.  

  • A British skiwear brand founded by ex-professional skier, Jim Adlington in 2008. 
  • Historical growth of 40% YoY for 3 consecutive years (pre-COVID 2016-2019).
  • Global ecommerce sales to 46 countries in last 12 months. 
  • Database of 37,000 growing 35% YoY.
  • Working internationally with key digital retailers, including ASOS, Surfdome and EVO. 
  • Extensive use of organic and recycled fabrics using REPREVE®, bluesign® approved fabrics - 1.5m plastic bottles recycled to date. 
  • An official kit supplier to GB Snowsport and sponsor of James 'Woodsy' Woods. 

Planks has come a long way since its humble beginnings, selling screen-printed Tees from the boot of Jim’s car. It’s now an internationally recognised outerwear brand with strong values, backed by a growing community of skiers.  

  • A British skiwear brand founded by ex-professional skier, Jim Adlington in 2008. 
  • Historical growth of 40% YoY for 3 consecutive years (pre-COVID 2016-2019).
  • Global ecommerce sales to 46 countries in last 12 months. 
  • Database of 37,000 growing 35% YoY.
  • Working internationally with key digital retailers, including ASOS, Surfdome and EVO. 
  • Extensive use of organic and recycled fabrics using REPREVE®, bluesign® approved fabrics - 1.5m plastic bottles recycled to date. 
  • An official kit supplier to GB Snowsport and sponsor of James 'Woodsy' Woods. 

the opportunity.

The global ski market is worth billions. Planks is carving-out a piece of this enormous pie by sticking to its guns and staying in-step with our consumer’s shift to digital commerce. 

  • A young, British, ski-only outerwear brand that sticks out like a sore thumb. 
  • Global ski equipment market valued at $1.2 billion.
  • 130 million skiers in the world, 54% are European.
  • 97% of British skiers intend to ski next year.

the opportunity.

the opportunity.

The global ski market is worth billions. Planks is carving-out a piece of this enormous pie by sticking to its guns and staying in-step with our consumer’s shift to digital commerce. 

  • A young, British, ski-only outerwear brand that sticks out like a sore thumb. 
  • Global ski equipment market valued at $1.2 billion.
  • 130 million skiers in the world, 54% are European.
  • 97% of British skiers intend to ski next year.

The global ski market is worth billions. Planks is carving-out a piece of this enormous pie by sticking to its guns and staying in-step with our consumer’s shift to digital commerce. 

  • A young, British, ski-only outerwear brand that sticks out like a sore thumb. 
  • Global ski equipment market valued at $1.2 billion.
  • 130 million skiers in the world, 54% are European.
  • 97% of British skiers intend to ski next year.

frequently asked questions:

frequently asked questions:

In the 3 years prior to Covid, we grew 40% year on year and despite Covid we grew online 55% to year ending May ’20. This strong traction in sales and in our customer base encourage us to continue to raise further capital to invest in the business for its long-term growth.

We strongly believe that crowdfunding is a wonderful opportunity for us to build our brand and community by having hundreds and potentially thousands of our customers as shareholders in the business. The contribution our investors make goes far beyond the financial purchase of their shares - they become true brand advocates and a crucial part of our community.

Why are we crowdfunding?

In the 3 years prior to Covid, we grew 40% year on year and despite Covid we grew online 55% to year ending May ’20. This strong traction in sales and in our customer base encourage us to continue to raise further capital to invest in the business for its long-term growth.

We strongly believe that crowdfunding is a wonderful opportunity for us to build our brand and community by having hundreds and potentially thousands of our customers as shareholders in the business. The contribution our investors make goes far beyond the financial purchase of their shares - they become true brand advocates and a crucial part of our community.

To have the best chance to invest in this round, please pre-register here. We will open up limited allocation in the following order of priority: existing Shareholders, Planks customers, the Crowdcube community. You must open a Crowdcube account to be able to participate.

Who can invest?

To have the best chance to invest in this round, please pre-register here. We will open up limited allocation in the following order of priority: existing Shareholders, Planks customers, the Crowdcube community. You must open a Crowdcube account to be able to participate.

Simply pre-register your interest here and create a Crowdcube account. The campaign will open privately before going live to the public, to ensure our previous investors and our community have priority access. We will notify you when the campaign is open and you can make your investment via the Crowdcube pitch page.

How do I invest?

Simply pre-register your interest here and create a Crowdcube account. The campaign will open privately before going live to the public, to ensure our previous investors and our community have priority access. We will notify you when the campaign is open and you can make your investment via the Crowdcube pitch page.

How much can I invest?

The minimum investment is £10. If you invest £15k or more then you would automatically be added individually to the company Cap table. All others investing below this threshold will be added to the Crowdcube Nominee, which is set up to manage a large number of investors.

The minimum investment is £10. If you invest £15k or more then you would automatically be added individually to the company Cap table. All others investing below this threshold will be added to the Crowdcube Nominee, which is set up to manage a large number of investors.

We have a minimum target of £400k and have £300k committed from existing investors, with just £100k available to reach our minimum target. This target would be hit if just 20 investors each took a £5k allocation. In last year’s successful campaign we had approximately 250 investors, so we do recommend to pre-register now if you would like to participate.

Why are we crowdfunding?

In the 3 years prior to Covid, we grew 40% year on year and despite Covid we grew online 55% to year ending May ’20. This strong traction in sales and in our customer base encourage us to continue to raise further capital to invest in the business for its long-term growth.

We strongly believe that crowdfunding is a wonderful opportunity for us to build our brand and community by having hundreds and potentially thousands of our customers as shareholders in the business. The contribution our investors make goes far beyond the financial purchase of their shares - they become true brand advocates and a crucial part of our community.

Who can invest?

To have the best chance to invest in this round, please pre-register here. We will open up limited allocation in the following order of priority: existing Shareholders, Planks customers, the Crowdcube community. You must open a Crowdcube account to be able to participate.

How do I invest?

Simply pre-register your interest here and create a Crowdcube account. The campaign will open privately before going live to the public, to ensure our previous investors and our community have priority access. We will notify you when the campaign is open and you can make your investment via the Crowdcube pitch page.

How much can I invest?

The minimum investment is £10. If you invest £15k or more then you would automatically be added individually to the company Cap table. All others investing below this threshold will be added to the Crowdcube Nominee, which is set up to manage a large number of investors.

Why are we crowdfunding?

In the 3 years prior to Covid, we grew 40% year on year and despite Covid we grew online 55% to year ending May ’20. This strong traction in sales and in our customer base encourage us to continue to raise further capital to invest in the business for its long-term growth.

We strongly believe that crowdfunding is a wonderful opportunity for us to build our brand and community by having hundreds and potentially thousands of our customers as shareholders in the business. The contribution our investors make goes far beyond the financial purchase of their shares - they become true brand advocates and a crucial part of our community.

In the 3 years prior to Covid, we grew 40% year on year and despite Covid we grew online 55% to year ending May ’20. This strong traction in sales and in our customer base encourage us to continue to raise further capital to invest in the business for its long-term growth.

We strongly believe that crowdfunding is a wonderful opportunity for us to build our brand and community by having hundreds and potentially thousands of our customers as shareholders in the business. The contribution our investors make goes far beyond the financial purchase of their shares - they become true brand advocates and a crucial part of our community.

Who can invest?

To have the best chance to invest in this round, please pre-register here. We will open up limited allocation in the following order of priority: existing Shareholders, Planks customers, the Crowdcube community. You must open a Crowdcube account to be able to participate.

To have the best chance to invest in this round, please pre-register here. We will open up limited allocation in the following order of priority: existing Shareholders, Planks customers, the Crowdcube community. You must open a Crowdcube account to be able to participate.

How do I invest?

Simply pre-register your interest here and create a Crowdcube account. The campaign will open privately before going live to the public, to ensure our previous investors and our community have priority access. We will notify you when the campaign is open and you can make your investment via the Crowdcube pitch page.

Simply pre-register your interest here and create a Crowdcube account. The campaign will open privately before going live to the public, to ensure our previous investors and our community have priority access. We will notify you when the campaign is open and you can make your investment via the Crowdcube pitch page.

How much can I invest?

The minimum investment is £10. If you invest £15k or more then you would automatically be added individually to the company Cap table. All others investing below this threshold will be added to the Crowdcube Nominee, which is set up to manage a large number of investors.

Your pledge amount is purely an indication of interest and does not constitute any financial obligation or commitment. Investments of this nature carry risks to your capital. Please Invest Aware.

Your pledge amount is purely an indication of interest and does not constitute any financial obligation or commitment. Investments of this nature carry risks to your capital. Please Invest Aware.