Why We Won’t Be Taking Part in Black Friday

Making quality, long-lasting products is at the core of our brand values. Frankly, that just isn’t compatible with the mass consumption that comes with Black Friday. ❌

We’ve participated in Black Friday in the past, but the time has come to stand true to what we believe. We value the quality of our supply chain. We value our materials. We value our products.

We don’t make fast fashion, but everything we do still has an impact. If we as humans are going to limit global temperature rises to 1.5 degrees C this century, we all need to buy less and buy better.

We’re working hard to reduce our carbon footprint, and throughout the coming season, we'll be sharing what we’ve done, what we're doing and what we're planning.

Find out why 'WE ARE NOT ECO-FRIENDLY' and what we're doing about it.

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